Determinants of consumer’s purchasing behavior towards online food delivery services
This study aimed to examine the determinants of consumer purchasing behavior towards online food delivery services in Peninsular Malaysia. There were 384 respondents involved in this study from states that are Selangor, Johor, Pulau Pinang, and Terengganu through multi-stage cluster sampling and con...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Published: |
Human Resource Management Academic Research Society
2022
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/100923/ https://hrmars.com/index.php/IJARBSS/article/view/16008/Determinants-of-Consumers-Purchasing-Behavior-towards-Online-Food-Delivery-Services |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Putra Malaysia |
Be the first to leave a comment!