Hotel privacy management and guest trust building: a relational signaling perspective
By using the tenets of relational signaling theory, this study proposes a conceptual model that investigates the effect of hotel privacy management (thin trust) on guests’ cognitive and affective trust (thick trust), which influences guest intention to accept personal information collection and swit...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Elsevier
2022
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| Online Access: | http://psasir.upm.edu.my/id/eprint/101716/ https://www.sciencedirect.com/science/article/pii/S0278431922000330 |
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| Institution: | Universiti Putra Malaysia |