Influence of social media food advertisement factors on consumers' purchase intention in Seri Kembangan, Selangor
Online shopping has become a new normal in Malaysia during the COVID-19 pandemic. More people tend to purchase food and groceries through social media and shopping online platforms. This study aimed to identify the influence of social media food advertisements factors on consumers’ purchase intentio...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Human Resource Management Academic Research Society
2022
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| Online Access: | http://psasir.upm.edu.my/id/eprint/101907/ https://hrmars.com/index.php/IJARBSS/article/view/15197/Influence-of-Social-Media-Food-Advertisement-Factors-on-Consumers-Purchase-Intention-in-Seri-Kembangan-Selangor |
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| Institution: | Universiti Putra Malaysia |