Influence of social media food advertisement factors on consumers' purchase intention in Seri Kembangan, Selangor

• Main Authors: Zainal Badari, Shamsul Azahari, Kei, Goh Mei, Goh, Mei Kei
• Format: Article
• Published: Human Resource Management Academic Research Society 2022
• Online Access: http://psasir.upm.edu.my/id/eprint/101907/; https://hrmars.com/index.php/IJARBSS/article/view/15197/Influence-of-Social-Media-Food-Advertisement-Factors-on-Consumers-Purchase-Intention-in-Seri-Kembangan-Selangor
• Institution: Universiti Putra Malaysia

Online shopping has become a new normal in Malaysia during the COVID-19 pandemic. More people tend to purchase food and groceries through social media and shopping online platforms. This study aimed to identify the influence of social media food advertisements factors on consumers’ purchase intentio...