Spatial attention-enhanced EEG analysis for profiling consumer choices
Over the years, research in neuroscience-driven marketing has progressively delved into the conscious and subconscious behaviors of consumers. Existing Electroencephalography (EEG)-based studies related to consumer preferences toward products are not comprehensive. Due to non-stationarity issues o...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Institute of Electrical and Electronics Engineers Inc.
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/105868/ https://ieeexplore.ieee.org/document/10409161 |
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| Institution: | Universiti Putra Malaysia |