Spatial attention-enhanced EEG analysis for profiling consumer choices

• Main Authors: Panda, Debadrita, Chakladar, Debashis Das, Rana, Sudhir, Shamsudin, Mad Nasir
• Format: Article
• Published: Institute of Electrical and Electronics Engineers Inc. 2024
• Online Access: http://psasir.upm.edu.my/id/eprint/105868/; https://ieeexplore.ieee.org/document/10409161
• Institution: Universiti Putra Malaysia

Over the years, research in neuroscience-driven marketing has progressively delved into the conscious and subconscious behaviors of consumers. Existing Electroencephalography (EEG)-based studies related to consumer preferences toward products are not comprehensive. Due to non-stationarity issues o...