A study on premium packaging for fresh agricultural products
This paper provides a value proposition and an assessment of customer value based on producers and consumer-perceived quality to utilize premium packaging for agricultural products. This paper concentrates on assessing the definition of premium packaging from customers perspectives, trends in fruits...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Published: |
Federal Agricultural Marketing Authority
2023
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| Online Access: | http://psasir.upm.edu.my/id/eprint/106776/ https://www.fama.gov.my/volume-11-issue-2-a-study-on-premium-packaging-for-fresh-agricultural-products |
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| Institution: | Universiti Putra Malaysia |