Determinants of purchasing behavior towards organic food among working women in Putrajaya
The green concept and green foods are developing and are still in their infancy in Malaysia. The objective of this study is to examine the relationship between determinants of purchasing behaviour and the behavior to purchase organic food among working women in Putrajaya. A total of 250 respondents...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Malaysian Consumer and Family Economics Association (MACFEA)
2023
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| Online Access: | http://psasir.upm.edu.my/id/eprint/107263/1/Determinants%20of%20Purchasing%20Behavior%20Towards%20Organic%20Food%20among%20Working%20Women%20in%20Putrajaya.pdf http://psasir.upm.edu.my/id/eprint/107263/ https://macfea.com.my/wp-content/uploads/2023/12/Article-1-Vol.39-Dis2023.pdf |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |