Determinants of purchasing behavior towards organic food among working women in Putrajaya

The green concept and green foods are developing and are still in their infancy in Malaysia. The objective of this study is to examine the relationship between determinants of purchasing behaviour and the behavior to purchase organic food among working women in Putrajaya. A total of 250 respondents...

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Main Authors: Nasruddin, Nurul Shazwani, Md Jusoh, Zuroni
Format: Article
Language:English
Published: Malaysian Consumer and Family Economics Association (MACFEA) 2023
Online Access:http://psasir.upm.edu.my/id/eprint/107263/1/Determinants%20of%20Purchasing%20Behavior%20Towards%20Organic%20Food%20among%20Working%20Women%20in%20Putrajaya.pdf
http://psasir.upm.edu.my/id/eprint/107263/
https://macfea.com.my/wp-content/uploads/2023/12/Article-1-Vol.39-Dis2023.pdf
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Institution: Universiti Putra Malaysia
Language: English
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spelling my.upm.eprints.1072632024-10-17T03:40:43Z http://psasir.upm.edu.my/id/eprint/107263/ Determinants of purchasing behavior towards organic food among working women in Putrajaya Nasruddin, Nurul Shazwani Md Jusoh, Zuroni The green concept and green foods are developing and are still in their infancy in Malaysia. The objective of this study is to examine the relationship between determinants of purchasing behaviour and the behavior to purchase organic food among working women in Putrajaya. A total of 250 respondents at Putrajaya were involved in this study through purposive sampling using quantitative techniques through a questionnaire. Data obtained were analysed using SPSS software version 25. The Pearson Correlation Test is used to examine the relationship between two variables. The findings show that there is a significant relationship between health and nutrition and behavior to purchase organic food (r = 0.673**, p = 0.001), the significant relationship between awareness about the environment and behaviour to purchase organic food (r = 0.815 **, p = 0.000) and also there is a significant relationship between willingness to pay and behavior to purchase organic food (r = 0.815 **, p = 0.001). To conclude, only three variables are a significant relationship with the behaviour to purchase organic food. Therefore, as today's most relevant focus group, the government should educate young people about the health and environmental benefits of organic foods. In reality, the health and environmental issues of young clients are not understood, so a marketing campaign can be planned to develop a good consumer perception of organic foods and to establish a plan for active consuming organic food. Malaysian Consumer and Family Economics Association (MACFEA) 2023-12 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/107263/1/Determinants%20of%20Purchasing%20Behavior%20Towards%20Organic%20Food%20among%20Working%20Women%20in%20Putrajaya.pdf Nasruddin, Nurul Shazwani and Md Jusoh, Zuroni (2023) Determinants of purchasing behavior towards organic food among working women in Putrajaya. Jurnal Pengguna Malaysia, 39 (1). pp. 1-22. ISSN 1511-998X https://macfea.com.my/wp-content/uploads/2023/12/Article-1-Vol.39-Dis2023.pdf
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description The green concept and green foods are developing and are still in their infancy in Malaysia. The objective of this study is to examine the relationship between determinants of purchasing behaviour and the behavior to purchase organic food among working women in Putrajaya. A total of 250 respondents at Putrajaya were involved in this study through purposive sampling using quantitative techniques through a questionnaire. Data obtained were analysed using SPSS software version 25. The Pearson Correlation Test is used to examine the relationship between two variables. The findings show that there is a significant relationship between health and nutrition and behavior to purchase organic food (r = 0.673**, p = 0.001), the significant relationship between awareness about the environment and behaviour to purchase organic food (r = 0.815 **, p = 0.000) and also there is a significant relationship between willingness to pay and behavior to purchase organic food (r = 0.815 **, p = 0.001). To conclude, only three variables are a significant relationship with the behaviour to purchase organic food. Therefore, as today's most relevant focus group, the government should educate young people about the health and environmental benefits of organic foods. In reality, the health and environmental issues of young clients are not understood, so a marketing campaign can be planned to develop a good consumer perception of organic foods and to establish a plan for active consuming organic food.
format Article
author Nasruddin, Nurul Shazwani
Md Jusoh, Zuroni
spellingShingle Nasruddin, Nurul Shazwani
Md Jusoh, Zuroni
Determinants of purchasing behavior towards organic food among working women in Putrajaya
author_facet Nasruddin, Nurul Shazwani
Md Jusoh, Zuroni
author_sort Nasruddin, Nurul Shazwani
title Determinants of purchasing behavior towards organic food among working women in Putrajaya
title_short Determinants of purchasing behavior towards organic food among working women in Putrajaya
title_full Determinants of purchasing behavior towards organic food among working women in Putrajaya
title_fullStr Determinants of purchasing behavior towards organic food among working women in Putrajaya
title_full_unstemmed Determinants of purchasing behavior towards organic food among working women in Putrajaya
title_sort determinants of purchasing behavior towards organic food among working women in putrajaya
publisher Malaysian Consumer and Family Economics Association (MACFEA)
publishDate 2023
url http://psasir.upm.edu.my/id/eprint/107263/1/Determinants%20of%20Purchasing%20Behavior%20Towards%20Organic%20Food%20among%20Working%20Women%20in%20Putrajaya.pdf
http://psasir.upm.edu.my/id/eprint/107263/
https://macfea.com.my/wp-content/uploads/2023/12/Article-1-Vol.39-Dis2023.pdf
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