Exploring contrasts in food choice motives across different types of consumers of organic food: a pilot study among Malaysian adults

• Main Authors: Jaafar, Nur Aqilah Amalina, Sulaiman, Norhasmah, Zainal Badari, Shamsul Azahari, Sabran, Mohd Redzwan
• Format: Article
• Language: English
• Published: Human Resource Management Academic Research Society 2023
• Online Access: http://psasir.upm.edu.my/id/eprint/107851/1/exploring-contrasts-in-food-choice-motives-across-different-types-of-consumers-of-organic-food-a-pilot-study-among-malaysian-adults.pdf; http://psasir.upm.edu.my/id/eprint/107851/; https://hrmars.com/index.php/IJARBSS/article/view/18848/Exploring-Contrasts-in-Food-Choice-Motives-across-Different-Types-of-Consumers-of-Organic-Food-A-Pilot-Study-among-Malaysian-Adults
• Institution: Universiti Putra Malaysia

Interest in sustainability is on the rise worldwide, particularly within the food industry. This surge in interest has contributed to the growing popularity of organic food, as individuals perceive it to be advantageous for both environmental well-being and personal health. However, the consumption...