The impact of human-computer interaction on electronic service quality satisfaction towards Taobao online platform: mediated by task technology fit

• Main Authors: Ruan, Qijie, Li, Mengyu, Wan Abas, Wan Anita, Hassan, Abd Rauf, Liu, Huinan
• Format: Article
• Published: Informa UK Limited 2023
• Online Access: http://psasir.upm.edu.my/id/eprint/108924/; https://www.tandfonline.com/doi/full/10.1080/10447318.2023.2265734
• Institution: Universiti Putra Malaysia

How human-computer interaction affects customer electronic service quality satisfaction is an important issue that electronic service-based companies need to consider. This paper constructs a conceptual model based on service dominant logic theory and task technology fit theory. It conducts a questi...