The impact of human-computer interaction on electronic service quality satisfaction towards Taobao online platform: mediated by task technology fit
How human-computer interaction affects customer electronic service quality satisfaction is an important issue that electronic service-based companies need to consider. This paper constructs a conceptual model based on service dominant logic theory and task technology fit theory. It conducts a questi...
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Main Authors: | , , , , |
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Format: | Article |
Published: |
Informa UK Limited
2023
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Online Access: | http://psasir.upm.edu.my/id/eprint/108924/ https://www.tandfonline.com/doi/full/10.1080/10447318.2023.2265734 |
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Institution: | Universiti Putra Malaysia |
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