The effects of Instagram users' gratification on psychological response, and continued usage intention from the perspective of uses and gratification and Stimulus-Organism-Response theory

The effects of Instagram users' gratification on psychological response, and continued usage intention from the perspective of uses and gratification and Stimulus-Organism-Response theory

Scholars have started to research the effect of satisfaction on users' willingness to continue using social media, such as Facebook, Instagram, Weibo. However, few studies have focused on the effects of these gratification on users’ psychological responses, such as satisfaction and emotional...

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Bibliographic Details
Main Authors: Jin, Dian, Wan Abas, Wan Anita, Kamarudin, Syafila
Format: Article
Published: Human Resource Management Academic Research Society 2023
Online Access:http://psasir.upm.edu.my/id/eprint/109187/
https://hrmars.com/index.php/IJARBSS/article/view/16477/The-Effects-of-Instagram-Users-Gratification-on-Psychological-Response-and-Continued-Usage-Intention-from-the-Perspective-of-Uses-and-Gratification-and-Stimulus-Organism-Response-Theory
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Institution: Universiti Putra Malaysia

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http://psasir.upm.edu.my/id/eprint/109187/
https://hrmars.com/index.php/IJARBSS/article/view/16477/The-Effects-of-Instagram-Users-Gratification-on-Psychological-Response-and-Continued-Usage-Intention-from-the-Perspective-of-Uses-and-Gratification-and-Stimulus-Organism-Response-Theory

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