The effects of Instagram users' gratification on psychological response, and continued usage intention from the perspective of uses and gratification and Stimulus-Organism-Response theory
Scholars have started to research the effect of satisfaction on users' willingness to continue using social media, such as Facebook, Instagram, Weibo. However, few studies have focused on the effects of these gratification on users’ psychological responses, such as satisfaction and emotional...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Published: |
Human Resource Management Academic Research Society
2023
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/109187/ https://hrmars.com/index.php/IJARBSS/article/view/16477/The-Effects-of-Instagram-Users-Gratification-on-Psychological-Response-and-Continued-Usage-Intention-from-the-Perspective-of-Uses-and-Gratification-and-Stimulus-Organism-Response-Theory |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Putra Malaysia |