The influence of digital communication technology on university branding: an understanding of open and distance learning (ODL) from students’ perspectives

• Main Authors: Sharipudin, Mohamad-Noor Salehhuddin, Rejab, Mawarny Md, Tugiman, Nursafwah, Indiyati, Diyah, Andriani, Astri Dwi
• Format: Article
• Language: English
• Published: Penerbit Universiti Kebangsaan Malaysia 2024
• Online Access: http://psasir.upm.edu.my/id/eprint/111499/1/Sharipudin_MJComm2024%20ODL.pdf; http://psasir.upm.edu.my/id/eprint/111499/; https://ejournal.ukm.my/mjc/article/view/70338
• Institution: Universiti Putra Malaysia

Open and distance learning (ODL) refers to flexible educational opportunities regarding access and various knowledge acquisition methods. In the era of digital communication technologies, ODL offers flexible, self-directed learning techniques and comprehensive and engaging learning content. Most stu...