The impact of specific motivation factor on purchase intentions towards Aofei Animation derivatives among Chinese university student
Aofei Animation derivatives have become an indispensable part of China's animation industry. However, there is little literature on the impact of different uses and gratitude (U&G) on the purchase intention of Chinese college students in the dissemination process of anime derivatives. To fi...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elite Scientific Publications
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/113095/1/113095.pdf http://psasir.upm.edu.my/id/eprint/113095/ https://www.pjlss.edu.pk/pdf_files/2024_2/2689-2697.pdf |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |