The impact of specific motivation factor on purchase intentions towards Aofei Animation derivatives among Chinese university student

• Main Authors: Ma, Yueshi, Mohd Zawawi, Julia Wirza, Mohamad, Zulkifli
• Format: Article
• Language: English
• Published: Elite Scientific Publications 2024
• Online Access: http://psasir.upm.edu.my/id/eprint/113095/1/113095.pdf; http://psasir.upm.edu.my/id/eprint/113095/; https://www.pjlss.edu.pk/pdf_files/2024_2/2689-2697.pdf
• Institution: Universiti Putra Malaysia

Aofei Animation derivatives have become an indispensable part of China's animation industry. However, there is little literature on the impact of different uses and gratitude (U&G) on the purchase intention of Chinese college students in the dissemination process of anime derivatives. To fi...