GA optimization-based BRB AI reasoning algorithm for determining the factors affecting customer churn for operators

• Main Authors: Kun, Liu, Alli, Hassan, Abd Rahman, Khairul Aidil Azlin
• Format: Article
• Language: English
• Published: Elsevier 2024
• Online Access: http://psasir.upm.edu.my/id/eprint/113372/1/113372.pdf; http://psasir.upm.edu.my/id/eprint/113372/; https://linkinghub.elsevier.com/retrieve/pii/S2590291124001414
• Institution: Universiti Putra Malaysia

Customer churn directly leads to the weakening of the economic efficiency of an operator and even the loss of its competitive advantage in the market share. The identification and prediction of customer churn in the era of interconnection has become more complex, as it not only is based on the analy...