Food choice factors affecting green food attitude in Klang Valley

• Main Authors: Lidew, Lidiana, Md Jusoh, Zuroni, Sulaiman, Norhasmah, Abdul Rahim @ Abdul Wahab, Husniyah, Abu Bakar, Elistina, Jamaluddin, Askiah
• Format: Article
• Language: English
• Published: Malaysian Consumer and Family Economics Association 2015
• Online Access: http://psasir.upm.edu.my/id/eprint/14075/1/Food%20choice%20factors%20affecting%20green%20food%20attitude%20in%20Klang%20Valley.pdf; http://psasir.upm.edu.my/id/eprint/14075/; http://www.majcafe.com/2017/04/09/vol-18-2015/
• Institution: Universiti Putra Malaysia

The purpose of this study is to determine food choice factors that influence consumers’ attitude towards green food based on the Food Choice Questionnaire (FCQ) developed by Steptoe, Pollard & Wardle (1995). Data were collected by interviewing a total number of 400 respondents chosen by using si...