The effectiveness of the JAKIM halal logo on Malaysia consumers' confidence in manufacturing food
The introduction of halal logo by the Malaysian Department of Islamic Development (JAKIM) has triggered a greater awareness among the Muslim communities about the importance of consuming products or engaging in services that follow Islamic guidelines and principles. In March 2006, the Prime Minis...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
2010
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| Online Access: | http://psasir.upm.edu.my/id/eprint/17129/1/The%20effectiveness%20of%20the%20JAKIM%20halal%20logo%20on%20Malaysia%20consumers.pdf http://psasir.upm.edu.my/id/eprint/17129/ |
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| Institution: | Universiti Putra Malaysia |
| Language: | English English |