Consumer-based brand equity of apparel brands as perceived by young consumers.
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book Section |
| Language: | English |
| Published: |
McGraw-Hill (Malaysia)
2012
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/26183/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Putra Malaysia |
| Language: | English |