Consumer-based brand equity of apparel brands as perceived by young consumers.
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| Format: | Book Section |
| Language: | English |
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McGraw-Hill (Malaysia)
2012
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| Online Access: | http://psasir.upm.edu.my/id/eprint/26183/ |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |
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eprints |
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my.upm.eprints.261832014-10-25T07:24:06Z http://psasir.upm.edu.my/id/eprint/26183/ Consumer-based brand equity of apparel brands as perceived by young consumers. Wong, Foong Yee McGraw-Hill (Malaysia) Mansor, Zuraina Mohd Ishan, Zahira Ho, Jo Ann Wong, Foong Yee 2012 Book Section NonPeerReviewed Wong, Foong Yee (2012) Consumer-based brand equity of apparel brands as perceived by young consumers. In: Research Issues in Management and Marketing. McGraw-Hill (Malaysia), Shah Alam, Selangor, p. 14. ISBN 9789675771538 English |
| institution |
Universiti Putra Malaysia |
| building |
UPM Library |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Putra Malaysia |
| content_source |
UPM Institutional Repository |
| url_provider |
http://psasir.upm.edu.my/ |
| language |
English |
| author2 |
Mansor, Zuraina |
| author_facet |
Mansor, Zuraina Wong, Foong Yee |
| format |
Book Section |
| author |
Wong, Foong Yee |
| spellingShingle |
Wong, Foong Yee Consumer-based brand equity of apparel brands as perceived by young consumers. |
| author_sort |
Wong, Foong Yee |
| title |
Consumer-based brand equity of apparel brands as perceived by young consumers. |
| title_short |
Consumer-based brand equity of apparel brands as perceived by young consumers. |
| title_full |
Consumer-based brand equity of apparel brands as perceived by young consumers. |
| title_fullStr |
Consumer-based brand equity of apparel brands as perceived by young consumers. |
| title_full_unstemmed |
Consumer-based brand equity of apparel brands as perceived by young consumers. |
| title_sort |
consumer-based brand equity of apparel brands as perceived by young consumers. |
| publisher |
McGraw-Hill (Malaysia) |
| publishDate |
2012 |
| url |
http://psasir.upm.edu.my/id/eprint/26183/ |
| _version_ |
1643828853688238080 |