The antecedents of brand equity development on Malaysian interment service providers
This study attempts to identify the critical antecedents in the formation of solid brand equity in Malaysian Internet service provides which called, TMnet, Jaring, P1 Wimax and Maxis. However the paper proposes tests and investigates theoretical framework of the antecedents of brand equity by employ...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IDOSI Publications
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/28194/1/The%20antecedents%20of%20brand%20equity%20development%20on%20Malaysian%20interment%20service%20providers.pdf http://psasir.upm.edu.my/id/eprint/28194/ http://www.idosi.org/wasj/wasj25(1)2013.htm |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |