The antecedents of brand equity development on Malaysian interment service providers

• Main Authors: Nikhashemi, Seyed Rajab, Paim, Laily, Md Sidin, Samsinar, Osman, Syuhaily
• Format: Article
• Language: English
• Published: IDOSI Publications 2013
• Online Access: http://psasir.upm.edu.my/id/eprint/28194/1/The%20antecedents%20of%20brand%20equity%20development%20on%20Malaysian%20interment%20service%20providers.pdf; http://psasir.upm.edu.my/id/eprint/28194/; http://www.idosi.org/wasj/wasj25(1)2013.htm
• Institution: Universiti Putra Malaysia

This study attempts to identify the critical antecedents in the formation of solid brand equity in Malaysian Internet service provides which called, TMnet, Jaring, P1 Wimax and Maxis. However the paper proposes tests and investigates theoretical framework of the antecedents of brand equity by employ...