Building a unique online corporate identity
Purpose: The purpose of this paper is to examine the current state of mission and vision statements on corporate websites of Malaysian and Singaporean corporations based on Aaker's brand personality dimensions and analyze how the dimensions are effectively used to develop a unique corporate ide...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Group Publishing
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/28295/1/Building%20a%20unique%20online%20corporate%20identity.pdf http://psasir.upm.edu.my/id/eprint/28295/ http://www.emeraldinsight.com/doi/full/10.1108/MIP-04-2013-0057 |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |