Building a unique online corporate identity

• Main Authors: Abdullah, Zulhamri, Md Nordin, Shahrina, Abdul Aziz, Yuhanis
• Format: Article
• Language: English
• Published: Emerald Group Publishing 2013
• Online Access: http://psasir.upm.edu.my/id/eprint/28295/1/Building%20a%20unique%20online%20corporate%20identity.pdf; http://psasir.upm.edu.my/id/eprint/28295/; http://www.emeraldinsight.com/doi/full/10.1108/MIP-04-2013-0057
• Institution: Universiti Putra Malaysia

Purpose: The purpose of this paper is to examine the current state of mission and vision statements on corporate websites of Malaysian and Singaporean corporations based on Aaker's brand personality dimensions and analyze how the dimensions are effectively used to develop a unique corporate ide...