Factors influencing customer satisfaction and loyalty to internationally branded clothes

• Main Authors: Wong, Foong Yee, Low, Koa Er
• Format: Article
• Language: English
• Published: Universiti Putra Malaysia Press 2013
• Online Access: http://psasir.upm.edu.my/id/eprint/30857/1/Factors%20Influencing%20Customer%20Satisfaction%20and%20Loyalty%20to.pdf; http://psasir.upm.edu.my/id/eprint/30857/; http://www.pertanika.upm.edu.my/Pertanika%20PAPERS/JSSH%20Vol.%2021%20%28S%29%20Jun.%202013/15%20Page%20257-268.pdf
• Institution: Universiti Putra Malaysia

Satisfaction is important as the principle purpose of a business is to create satisfied customers that will consequently lead to higher profitability in the future. Therefore, it is crucial for marketers to focus on creating and retaining customer loyalty in a business. Besides, customer satisfactio...