Influence of adolescents in family food decision making in Klang Valley, Malaysia
The importance of understanding target market is crucial for the survival of business. Marketers and retailers put a lot of effort to understand how family arrived at their purchase decision because decisions in a family are not solely made by parents. Certain decisions, especially food-related deci...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/31413/7/FSTM%202012%2025R%20pdf.pdf http://psasir.upm.edu.my/id/eprint/31413/ |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |