Antecedents of halal Malaysia brand equity based on consumers’ explicit and implicit responses

by Wan Ismail, Wan Rusni
Published 2019

Influence of adolescents in family food decision making in Klang Valley, Malaysia

by Wan Ismail, Wan Rusni
Published 2012

Adolescent’s strategies and reverse influence in family food decision making

by Othman, Mohhidin, Boo, Huey Chern, Wan Ismail, Wan Rusni
Published 2013

Traditional food blunders: kuih bahulu losing its authentic touch / Amirul Hakim Zulkifli ... [et al.]

by Zulkifli, Amirul Hakim, Wan Ismail, Wan Rusni, Hashim, Nurul Huda, Marzuki, Marzlin
Published 2018

A qualitative inquiry on the effects of COVID-19 pandemic on hospitality industry in Malaysia / Nur Hidayah Che Ahmat ... [et al.]

by Che Ahmat, Nur Hidayah, Wan Ismail, Wan Rusni, Ramli, Rafidah Aida, Rahamat, Syafiqah
Published 2023

Halal Malaysia logo or brand: the hidden gap

by Wan Ismail, Wan Rusni, Othman, Mohhidin, Abdul Rahman, Russly, Kamarulzaman, Nitty Hirawaty, Ab. Rahman, Suhaimi
Published 2016

The antecedents of halal Malaysia brand equity based on consumers tolerance on product cue attributes

by Wan Ismail, Wan Rusni, Othman, Mohhidin, Abdul Rahman, Russly, Kamarulzaman, Nitty Hirawaty, Ab Rahman, Suhaimi
Published 2014

Halal Malaysia brand equity mishap: false recognition of brand mere recognition using implicit association test

by Wan Ismail, Wan Rusni, Othman, Mohhidin, Abdul Rahman, Russly, Kamarulzaman, Nitty Hirawaty, Ab Rahman, Suhaimi
Published 2017

Halal issues in pastry and bakery products: the halal gatekeepers of bakery ingredients / Wan Rusni Wan Ismail... [et al.]

by Wan Ismail, Wan Rusni, Ramli, Rafidah Aida, Mohd Zain, Zarifah, Abdullah, Hasniza, Zulkifli, Amirul Hakim, Azahar, Hanisah
Published 2020

Local Malay snacks and desserts: the hidden gems of Terengganu / Amirul Hakim Zulkifli... [et al.]

by Zulkifli, Amirul Hakim, Mazlan, Nor Hafizah, Talhah, Hasiful Fata, A. W, Mohd Faisal, Wan Ismail, Wan Rusni, Md Nor, Norfezah
Published 2020