Halal Malaysia logo or brand: the hidden gap
Halal logo is the most common graphic mark use for Halal Malaysia which is a symbol to indicate the product or business is certified Halal by JAKIM. This is also an indication that the product or business is Shariah compliance. The issue of whether Halal Malaysia is logo or brand has not yet being h...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2016
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| Online Access: | http://psasir.upm.edu.my/id/eprint/57023/1/Halal%20Malaysia%20Logo%20or%20Brand%20The%20Hidden%20Gap.pdf http://psasir.upm.edu.my/id/eprint/57023/ http://www.sciencedirect.com/science/article/pii/S2212567116301228 |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |