Impact of customer relationship management strategy on customer accounting and customer performance measures in Malaysian hotel industry
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Universiti Putra Malaysia Press
2008
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| Online Access: | http://psasir.upm.edu.my/id/eprint/32582/ |
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my.upm.eprints.325822015-08-21T08:05:48Z http://psasir.upm.edu.my/id/eprint/32582/ Impact of customer relationship management strategy on customer accounting and customer performance measures in Malaysian hotel industry Abu Kasim, Nor Aziah Minai, Badriyah Universiti Putra Malaysia Press Abu Kasim, Nor Aziah Ismail, Hashanah 2008 Book Section PeerReviewed Abu Kasim, Nor Aziah and Minai, Badriyah (2008) Impact of customer relationship management strategy on customer accounting and customer performance measures in Malaysian hotel industry. In: Selected Readings in Accounting. Universiti Putra Malaysia Press, Serdang, Selangor, pp. 136-158. ISBN 9789673440191 |
| institution |
Universiti Putra Malaysia |
| building |
UPM Library |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Putra Malaysia |
| content_source |
UPM Institutional Repository |
| url_provider |
http://psasir.upm.edu.my/ |
| author2 |
Abu Kasim, Nor Aziah |
| author_facet |
Abu Kasim, Nor Aziah Abu Kasim, Nor Aziah Minai, Badriyah |
| format |
Book Section |
| author |
Abu Kasim, Nor Aziah Minai, Badriyah |
| spellingShingle |
Abu Kasim, Nor Aziah Minai, Badriyah Impact of customer relationship management strategy on customer accounting and customer performance measures in Malaysian hotel industry |
| author_sort |
Abu Kasim, Nor Aziah |
| title |
Impact of customer relationship management strategy
on customer accounting and customer performance
measures in Malaysian hotel industry |
| title_short |
Impact of customer relationship management strategy
on customer accounting and customer performance
measures in Malaysian hotel industry |
| title_full |
Impact of customer relationship management strategy
on customer accounting and customer performance
measures in Malaysian hotel industry |
| title_fullStr |
Impact of customer relationship management strategy
on customer accounting and customer performance
measures in Malaysian hotel industry |
| title_full_unstemmed |
Impact of customer relationship management strategy
on customer accounting and customer performance
measures in Malaysian hotel industry |
| title_sort |
impact of customer relationship management strategy
on customer accounting and customer performance
measures in malaysian hotel industry |
| publisher |
Universiti Putra Malaysia Press |
| publishDate |
2008 |
| url |
http://psasir.upm.edu.my/id/eprint/32582/ |
| _version_ |
1643830632970715136 |