The relative importance of volunteer tourism (sustainable/pro-social form of tourism) motivation factors for young tourists: a descriptive analysis by continents, gender, and frequency

• Main Authors: Han, Heesup, Lee, Soyeun, Meng, Bo, Chua, Bee Lia, Ryu, Bobby Hyungseo
• Format: Article
• Language: English
• Published: MDPI 2020
• Online Access: http://psasir.upm.edu.my/id/eprint/36550/1/36550.pdf; http://psasir.upm.edu.my/id/eprint/36550/; https://www.mdpi.com/2071-1050/12/10/4002
• Institution: Universiti Putra Malaysia

Volunteer tourism is a vital formation of altruistic and sustainable tourism. This research is aimed to empirically find the relative importance of the motivation factors and the motivation realization factors for young tourists participating in the global volunteer tourism programs. The differences...