Effect of behavioral intention toward choosing green hotels in Malaysia: preliminary study

• Main Authors: Nezakati, Hossein, Moghadas, Shayesteh, Abdul Aziz, Yuhans, Amidi, Asra, Sohrabinezhadtalemi, Roghayeh, Jusoh, Yusmadi Yah
• Format: Conference or Workshop Item
• Published: Elsevier Ltd (ScienceDirect) 2014
• Online Access: http://psasir.upm.edu.my/id/eprint/39729/
• Institution: Universiti Putra Malaysia

Based on Economic transformation programme of Malaysia Tourism and hospitality are one of the significant factors which effect on economy for achieving the vision of Malaysia 2020. In other hand, Rapid growths of these industries have effect on environment. This research tries to propose a new model...