Effect of behavioral intention toward choosing green hotels in Malaysia: preliminary study

Effect of behavioral intention toward choosing green hotels in Malaysia: preliminary study

Based on Economic transformation programme of Malaysia Tourism and hospitality are one of the significant factors which effect on economy for achieving the vision of Malaysia 2020. In other hand, Rapid growths of these industries have effect on environment. This research tries to propose a new model...

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Main Authors: Nezakati, Hossein, Moghadas, Shayesteh, Abdul Aziz, Yuhans, Amidi, Asra, Sohrabinezhadtalemi, Roghayeh, Jusoh, Yusmadi Yah
Format: Conference or Workshop Item
Published: Elsevier Ltd (ScienceDirect) 2014
Online Access:http://psasir.upm.edu.my/id/eprint/39729/
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Institution: Universiti Putra Malaysia
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spelling my.upm.eprints.397292015-08-03T07:27:45Z http://psasir.upm.edu.my/id/eprint/39729/ Effect of behavioral intention toward choosing green hotels in Malaysia: preliminary study Nezakati, Hossein Moghadas, Shayesteh Abdul Aziz, Yuhans Amidi, Asra Sohrabinezhadtalemi, Roghayeh Jusoh, Yusmadi Yah Based on Economic transformation programme of Malaysia Tourism and hospitality are one of the significant factors which effect on economy for achieving the vision of Malaysia 2020. In other hand, Rapid growths of these industries have effect on environment. This research tries to propose a new model by merging Theory Reasoned Action and Theory Planned Behaviour models which are implemented in achieving intention of consumer behaviour toward choosing Green hotels in Malaysia. Findings of this research will help the marketing policy makers and hotel managers to attract positional tourists who will visit Green hotels in Malaysia. Elsevier Ltd (ScienceDirect) 2014 Conference or Workshop Item NonPeerReviewed Nezakati, Hossein and Moghadas, Shayesteh and Abdul Aziz, Yuhans and Amidi, Asra and Sohrabinezhadtalemi, Roghayeh and Jusoh, Yusmadi Yah (2014) Effect of behavioral intention toward choosing green hotels in Malaysia: preliminary study. In: Global Conference on Business and Social Science 2014, 15-16 Dec. 2014, Kuala Lumpur, Malaysia. (pp. 57-62). 10.1016/j.sbspro.2015.01.335
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
description Based on Economic transformation programme of Malaysia Tourism and hospitality are one of the significant factors which effect on economy for achieving the vision of Malaysia 2020. In other hand, Rapid growths of these industries have effect on environment. This research tries to propose a new model by merging Theory Reasoned Action and Theory Planned Behaviour models which are implemented in achieving intention of consumer behaviour toward choosing Green hotels in Malaysia. Findings of this research will help the marketing policy makers and hotel managers to attract positional tourists who will visit Green hotels in Malaysia.
format Conference or Workshop Item
author Nezakati, Hossein
Moghadas, Shayesteh
Abdul Aziz, Yuhans
Amidi, Asra
Sohrabinezhadtalemi, Roghayeh
Jusoh, Yusmadi Yah
spellingShingle Nezakati, Hossein
Moghadas, Shayesteh
Abdul Aziz, Yuhans
Amidi, Asra
Sohrabinezhadtalemi, Roghayeh
Jusoh, Yusmadi Yah
Effect of behavioral intention toward choosing green hotels in Malaysia: preliminary study
author_facet Nezakati, Hossein
Moghadas, Shayesteh
Abdul Aziz, Yuhans
Amidi, Asra
Sohrabinezhadtalemi, Roghayeh
Jusoh, Yusmadi Yah
author_sort Nezakati, Hossein
title Effect of behavioral intention toward choosing green hotels in Malaysia: preliminary study
title_short Effect of behavioral intention toward choosing green hotels in Malaysia: preliminary study
title_full Effect of behavioral intention toward choosing green hotels in Malaysia: preliminary study
title_fullStr Effect of behavioral intention toward choosing green hotels in Malaysia: preliminary study
title_full_unstemmed Effect of behavioral intention toward choosing green hotels in Malaysia: preliminary study
title_sort effect of behavioral intention toward choosing green hotels in malaysia: preliminary study
publisher Elsevier Ltd (ScienceDirect)
publishDate 2014
url http://psasir.upm.edu.my/id/eprint/39729/
_version_ 1643832507234254848

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