Dining at casual-typed restaurant: descriptive findings from Klang Valley, Malaysia

This study aimed to identify the pattern of consumption among casual dining restaurant customers in Klang Valley area, Malaysia. To achieve the objective, 800 questionnaires were distributed. Only 682 responses were accepted for further analysis. Data analysis was performed using Statistical Packag...

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Bibliographic Details
Main Authors: Ahmad, Faridah, Ungku Zainal Abidin, Ungku Fatimah, Ghazali, Hazrina, Othman, Mohhidin
Format: Conference or Workshop Item
Language:English
Published: 2015
Online Access:http://psasir.upm.edu.my/id/eprint/39942/1/39942.pdf
http://psasir.upm.edu.my/id/eprint/39942/
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Institution: Universiti Putra Malaysia
Language: English