Dining at casual-typed restaurant: descriptive findings from Klang Valley, Malaysia

• Main Authors: Ahmad, Faridah, Ungku Zainal Abidin, Ungku Fatimah, Ghazali, Hazrina, Othman, Mohhidin
• Format: Conference or Workshop Item
• Language: English
• Published: 2015
• Online Access: http://psasir.upm.edu.my/id/eprint/39942/1/39942.pdf; http://psasir.upm.edu.my/id/eprint/39942/
• Institution: Universiti Putra Malaysia

This study aimed to identify the pattern of consumption among casual dining restaurant customers in Klang Valley area, Malaysia. To achieve the objective, 800 questionnaires were distributed. Only 682 responses were accepted for further analysis. Data analysis was performed using Statistical Packag...