Construct validation of consumer complaint behavioral scale in the Malaysian mobile phone services industry
Consumer Complaint Behavior (CCB) is a topic that is continuously being studied globally at various types of industries and from different perspectives. Nevertheless, CCB has varying definitions and different conceptualizations used among the researchers. Public Action, Private Action, No Action and...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Published: |
Canadian Center of Science and Education
2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/44173/ https://www.ccsenet.org/journal/index.php/ass/article/view/33748 |
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| Institution: | Universiti Putra Malaysia |