Impacts of cruise service quality and price on vacationers cruise experience: moderating role of price sensitivity

• Main Authors: Chua, Bee Lia, Sanghyeop, Lee, Ben, Goh, Heesup, Han
• Format: Article
• Language: English
• Published: Elsevier 2015
• Online Access: http://psasir.upm.edu.my/id/eprint/45067/1/CRUISE.pdf; http://psasir.upm.edu.my/id/eprint/45067/; https://www.sciencedirect.com/science/article/pii/S0278431914001686
• Institution: Universiti Putra Malaysia

In view of the increased interest in cruise vacations and limited study on cruises, the purpose of this study was to shed light on an understanding of cruise vacationers’ evaluations of onboard experiences with cruise lines in North America and their loyalty-formation process. The empirical results...