The influence of advertising on consumer buying behaviour
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| Format: | Article |
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Malaysia Consumer and Family Economy Association (MACFEA)
2016
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| Online Access: | http://psasir.upm.edu.my/id/eprint/53029/ https://macfea.com.my/vol-27-december-2016/ |
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| Institution: | Universiti Putra Malaysia |
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eprints |
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my.upm.eprints.530292022-07-07T02:10:40Z http://psasir.upm.edu.my/id/eprint/53029/ The influence of advertising on consumer buying behaviour Osman, Syuhaily Ng, Chui Mei Malaysia Consumer and Family Economy Association (MACFEA) 2016-12 Article PeerReviewed Osman, Syuhaily and Ng, Chui Mei (2016) The influence of advertising on consumer buying behaviour. Jurnal Pengguna Malaysia, 27 (2). pp. 97-110. ISSN 1511-998X https://macfea.com.my/vol-27-december-2016/ |
| institution |
Universiti Putra Malaysia |
| building |
UPM Library |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Putra Malaysia |
| content_source |
UPM Institutional Repository |
| url_provider |
http://psasir.upm.edu.my/ |
| format |
Article |
| author |
Osman, Syuhaily Ng, Chui Mei |
| spellingShingle |
Osman, Syuhaily Ng, Chui Mei The influence of advertising on consumer buying behaviour |
| author_facet |
Osman, Syuhaily Ng, Chui Mei |
| author_sort |
Osman, Syuhaily |
| title |
The influence of advertising on consumer buying behaviour |
| title_short |
The influence of advertising on consumer buying behaviour |
| title_full |
The influence of advertising on consumer buying behaviour |
| title_fullStr |
The influence of advertising on consumer buying behaviour |
| title_full_unstemmed |
The influence of advertising on consumer buying behaviour |
| title_sort |
influence of advertising on consumer buying behaviour |
| publisher |
Malaysia Consumer and Family Economy Association (MACFEA) |
| publishDate |
2016 |
| url |
http://psasir.upm.edu.my/id/eprint/53029/ https://macfea.com.my/vol-27-december-2016/ |
| _version_ |
1738511947800772608 |