The customers' perception toward Secret Recipe's reputation by using the Reptrak™ model
Reputation is a key feature of a successful business. To be among the most precious intangible assets to a small business, the excellent reputation is taken into account. However, in order to assess the company reputation, the variety of dimensions of corporate reputation can be perceived in differe...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
Springer
2014
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| Online Access: | http://psasir.upm.edu.my/id/eprint/58427/1/The%20customers%27%20perception%20toward%20Secret%20Recipe%27s%20reputation%20by%20using%20the%20Reptrak%E2%84%A2%20model.pdf http://psasir.upm.edu.my/id/eprint/58427/ |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |