The customers' perception toward Secret Recipe's reputation by using the Reptrak™ model

• Main Authors: Mohd Sah, Nur Farhana, Abdullah, Zulhamri
• Format: Conference or Workshop Item
• Language: English
• Published: Springer 2014
• Online Access: http://psasir.upm.edu.my/id/eprint/58427/1/The%20customers%27%20perception%20toward%20Secret%20Recipe%27s%20reputation%20by%20using%20the%20Reptrak%E2%84%A2%20model.pdf; http://psasir.upm.edu.my/id/eprint/58427/
• Institution: Universiti Putra Malaysia

Reputation is a key feature of a successful business. To be among the most precious intangible assets to a small business, the excellent reputation is taken into account. However, in order to assess the company reputation, the variety of dimensions of corporate reputation can be perceived in differe...