Investigation of adoption behaviour for social commerce in the kindom of Saudi Arabia
Social media fundamentally has changed the consumer's decision process. There are many research studies from different context for understanding the importance of social media, regrettably, not until recently, its business impact and opportunities were not seriously addressed. This is what led...
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| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
IEEE
2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/69680/1/Investigation%20of%20adoption%20behaviour%20for%20social%20commerce%20in%20the%20kindom%20of%20Saudi%20Arabia.pdf http://psasir.upm.edu.my/id/eprint/69680/ |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |