Investigation of adoption behaviour for social commerce in the kindom of Saudi Arabia

• Main Authors: Aldhahery, Muhammad, Wahiddin, Mohamed Ridza, Khuhro, Mansoor Ahmed, Maher, Zulfikar Ahmed
• Format: Conference or Workshop Item
• Language: English
• Published: IEEE 2018
• Online Access: http://psasir.upm.edu.my/id/eprint/69680/1/Investigation%20of%20adoption%20behaviour%20for%20social%20commerce%20in%20the%20kindom%20of%20Saudi%20Arabia.pdf; http://psasir.upm.edu.my/id/eprint/69680/
• Institution: Universiti Putra Malaysia

Social media fundamentally has changed the consumer's decision process. There are many research studies from different context for understanding the importance of social media, regrettably, not until recently, its business impact and opportunities were not seriously addressed. This is what led...