Healthy eating away-from-home: effects of dining occasion and the number of menu items
Consumers are reported to be increasingly concerned about their health. Nonetheless, consumers show different attitudes toward food at home and away from home. In particular, consumers tend to shy away from healthy food items when dining on special occasions. This study is the first to look into the...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Food Science and Technology, Universiti Putra Malaysia
2008
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| Online Access: | http://psasir.upm.edu.my/id/eprint/761/1/201-208.pdf http://psasir.upm.edu.my/id/eprint/761/ http://www.ifrj.upm.edu.my/15%20%282%29%202008/201-208.pdf |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |