Healthy eating away-from-home: effects of dining occasion and the number of menu items

• Main Authors: Boo, Huey Chern, Chan, L. T., Ungku Zainal Abidin, Ungku Fatimah
• Format: Article
• Language: English
• Published: Faculty of Food Science and Technology, Universiti Putra Malaysia 2008
• Online Access: http://psasir.upm.edu.my/id/eprint/761/1/201-208.pdf; http://psasir.upm.edu.my/id/eprint/761/; http://www.ifrj.upm.edu.my/15%20%282%29%202008/201-208.pdf
• Institution: Universiti Putra Malaysia

Consumers are reported to be increasingly concerned about their health. Nonetheless, consumers show different attitudes toward food at home and away from home. In particular, consumers tend to shy away from healthy food items when dining on special occasions. This study is the first to look into the...