Service quality of banks after merger : consumers' perception

The purpose of this study is to determine the consumers' perception toward the service quality of bank after merger in Subang Jaya. 300 respondents were interviewed through a given questionnaire. All data obtained in this study were gathered and analyzed through two methods; descriptive and sta...

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Bibliographic Details
Main Author: Hong, Yong Hoe
Format: Thesis
Language:English
English
Published: 2001
Subjects:
Online Access:http://psasir.upm.edu.my/id/eprint/77892/1/T%20GSM%202001%202%20%281900118304%29%20UPM%20IR.pdf
http://psasir.upm.edu.my/id/eprint/77892/
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Institution: Universiti Putra Malaysia
Language: English
English