Service quality of banks after merger : consumers' perception

• Main Author: Hong, Yong Hoe
• Format: Thesis
• Language: English; English
• Published: 2001
• Subjects: Banks and banking - Customer services - Quality control
• Online Access: http://psasir.upm.edu.my/id/eprint/77892/1/T%20GSM%202001%202%20%281900118304%29%20UPM%20IR.pdf; http://psasir.upm.edu.my/id/eprint/77892/
• Institution: Universiti Putra Malaysia

The purpose of this study is to determine the consumers' perception toward the service quality of bank after merger in Subang Jaya. 300 respondents were interviewed through a given questionnaire. All data obtained in this study were gathered and analyzed through two methods; descriptive and sta...