Diffusion of electronic commerce for online purchasing of computer software

• Main Author: Md. Badri, Mohamad Rizal
• Format: Thesis
• Language: English; English
• Published: 2001
• Subjects: Electronic commerce; Internet marketing
• Online Access: http://psasir.upm.edu.my/id/eprint/77905/1/T%20GSM%202001%205%20%281900118309%29%20UPM%20IR.pdf; http://psasir.upm.edu.my/id/eprint/77905/
• Institution: Universiti Putra Malaysia

Nowadays marketers have to encounter difficulties of getting the edge over competitors given the high competitiveness in the world of Internet shopping or better known as e-commerce. Thus, they always emphasis on the needs to monitor e-commerce purchasing trend. However, in monitoring this trend, they usually ignore the importance of factors that can affect customers' purchasing behavior, especially factors that can influence and attract customers' in e-commerce purchasing. Thus, the main purpose of carrying out this study is to examine the relationship between the diffusion of e-commerce in purchasing computer software and Convenience, Cost, and Knowledge. The findings showed that there is a significant relationship between Convenience, Cost, and the diffusion of e-commerce in purchasing computer software. Internet users put great importance in these two aspects when purchasing via e-commerce. Knowledge however seem to be an significant factor in this study.