Predictors of intention for continuing volunteer tourism activities among young tourists
Volunteer tourism (VT) is an emerging tourism paradigm especially for young tourists. This study inserted three critical constructs (i.e. quality of a VT program, trust in a VT program organization, and awareness of need) into the original theory of planned behavior (TPB) model. Our results indicate...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis
2020
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| Online Access: | http://psasir.upm.edu.my/id/eprint/87251/1/Predictors%20of%20intention%20for%20continuing%20volunteer%20tourism.pdf http://psasir.upm.edu.my/id/eprint/87251/ https://www.tandfonline.com/doi/abs/10.1080/10941665.2019.1692046 |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |