Determinants of corporate reputation: a study of consumers’ perspective of Malaysian Aviation Company
This study examined the predicting factors of selected facets of RepTrak™ reputation model (products/services, innovation, citizenship, leadership, performance) and corporate reputation of Malaysia Airlines Berhad, from consumers’ perspective. Utilizing the Fombrun’s (2006) RepTrakTM reputation mode...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2020
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| Online Access: | http://psasir.upm.edu.my/id/eprint/88392/1/ABSTRACT.pdf http://psasir.upm.edu.my/id/eprint/88392/ https://hrmars.com/papers/detail/IJARBSS/7972/Determinants-of-Corporate-Reputation-A-Study-of-Consumers-Perspective-of-Malaysian-Aviation-Company |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |